The three spots feature people enjoying the canned Rose, Pinot Grigio, Bubbles, and Red Blend wines in the same ways people typically enjoy beer. The title “Winseki” spot features friends Facetiming, swapping “Wazzup” for “Wineskiiii, “River” takes on Busch’s classic trope of man versus nature, showing a woman pulling not beer, but a 14 Hands canned wine out of the river, drawing the attention of a curious grizzly bear, and “A New Beach” spoofs Corona’s beach spot, by showing that it’s easier to crack open a can of 14 Hands than it is to open a bottled beer.

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